Harland Clarke Marketing Services
Reg E Communication Solution

Financial institutions were faced with many challenges when new Federal regulations were announced prohibiting them from charging overdraft fees for ATM and one-time debit card transactions without the consumer’s affirmative consent.

The complexity of the regulatory requirements, combined with the magnitude of potential financial impact, demanded comprehensive, multi-channel communications programs that would maximize account holders’ opt-in response rates.

MindBridge Marketing worked with business units across Harland Clarke to deliver an industry-leading, multi-channel solution that responded to the urgent need for financial institutions to comply with the regulations and gain positive consumer responses.

Work encompassed

  • Research & Analysis
  • Strategy & Planning
  • Creative Development  (with Brandon Winkler Designs)
    • Copy & Design
    • Direct Mail
    • Collateral
    • Phone Scripts
    • Web Content
    • Web-to-Print Application Intergration
  • Web-based Consumer & Branch Education Modules
  • Sales Support Materials & Tools
    • Solution Overview
    • Strategic Insights
    • Needs Assessment
    • Regulatory & Solution FAQ's
    • Competitive Review
    • Client-facing Presentation
    • Strategy Updates
    • Web  Email Content
  • Sales Training & Consulting
    • Development
    • Delivery
    • Ongoing Support


The Reg E campaign was industry-leading, and one of the most successful direct mail efforts ever conducted by the company.