Harland Clarke Marketing Services
Reg E Communication Solution
Financial institutions were faced with many challenges when new Federal regulations were announced prohibiting them from charging overdraft fees for ATM and one-time debit card transactions without the consumer’s affirmative consent.
The complexity of the regulatory requirements, combined with the magnitude of potential financial impact, demanded comprehensive, multi-channel communications programs that would maximize account holders’ opt-in response rates.
MindBridge Marketing worked with business units across Harland Clarke to deliver an industry-leading, multi-channel solution that responded to the urgent need for financial institutions to comply with the regulations and gain positive consumer responses.
- Research & Analysis
- Strategy & Planning
- Creative Development (with Brandon Winkler Designs)
- Copy & Design
- Direct Mail
- Phone Scripts
- Web Content
- Web-to-Print Application Intergration
- Web-based Consumer & Branch Education Modules
- Sales Support Materials & Tools
- Solution Overview
- Strategic Insights
- Needs Assessment
- Regulatory & Solution FAQ's
- Competitive Review
- Client-facing Presentation
- Strategy Updates
- Web Email Content
- Sales Training & Consulting
- Ongoing Support
The Reg E campaign was industry-leading, and one of the most successful direct mail efforts ever conducted by the company.