First Advantage Bank

Corporate Identity & Multi-channel Communications

First Advantage Bank is a community bank located in Coon Rapids, Minnesota that focuses on serving small businesses and consumers. We undertook a comprehensive strategic and marketing assessment and provided a broad range of recommendations.

This was accompanied by a re-branding effort, the design of a new website as well as new collateral support materials, press releases, and marketing/promotional support.

Work encompassed

  • Strategy
  • Re-branding
  • Web design and management
  • Collateral development
  • Promotional in branch campaigns
  • Content management
  • Corporate identity
    • Letterhead
    • Envelopes
    • Thank you note card(s)
    • Business cards 
    • Mailing labels
    • Stickers
    • Folders
    • Brochures


A comprehensive, multichannel communications program that presented a professional, community and small business focused image of the bank. The bank has grown 20% in assets since the 2012 marketing program implementation.