First Advantage Bank
Spring eStatement Promotion
The tree seedling giveaway highlighted the bank’s “Go Green” environmental theme in support of its introduction of eStatements. The bank partnered with local business ACE Hardware to encourage local shopping and support of community banks.
Work encompassed
- In-branch presence
- Teller signs
- Door clings
- Lobby tent cards
- Lobby posters
- Promo gift certificates
- White spruce tree seedling
- Direct to customer
- Statement stuffer
- Online support
- Site home page slider
- Online banking type & stripe
- eStatement banner
- Media
- Press release
Result
The bank successfully created awareness of their new eStatement, as well as staff engagement and excitement.