$1 Billion Community Bank
With many financial institutions today examining their consumer checking offerings - driven by regulatory change, consumer expectations, innovation and the need to replace lost revenues - this client identified the need for a comprehensive evaluation of their checking product lineup to help guide an informed product line restructuring.
MBM was engaged to complete an evaluation of the bank's current consumer checking offerings and provide recommendations for potential changes that would meet the needs and expectations of targeted consumer segments, improve checking profitability and strengthen customer relationships.
- Strategy & Planning
- Checking Product Line Assessment & Profitability Analysis
- Competitive Market Scan
- Product Line Recommendations
The bank’s resulting decisions about product line changes were guided by the evaluation and recommendations provided.